How Michelle Burgess went from pet blog to award winning pet brand
When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business. That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time […]
What happens in a Get Your Pet Business in the Press session
Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time. That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release. The sessions are held on Zoom and […]
Effective ways to reach people in your local community with Collin Funkhouser
Would you love for your pet business to be the go-to pet business in your local community? Maybe you have some support locally but you want to branch out and reach more people? Perhaps you’d like to target people in your local community who aren’t on social media and be the talk of the town […]
Learn how to Get Your Pet Business in the Press in five days
Would you love to learn how to get press coverage for your pet business in five days? If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that. The Get Your Pet Business in the Press challenge is taking place on Monday […]
How pet businesses can work with journalists and influencers with Vicky Gunn
Would you love to have an influencer like Mrs Hinch rave about your pet business? If the answer’s yes, then you will LOVE this chat with Vicky Gunn from Millie’s Beach Huts who had the Queen of Clean visit. While you might think Vicky was ‘lucky’ and of course she was, having the message from […]
Dos and don’ts when dealing with journalists
Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you the potential to go on to […]
How to use Awareness Days to promote your pet business
Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same? There are days to mark all kinds of different things from fun days such as Dress Up Your Pet Day to more serious ones such as Breast Cancer Awareness Month. They’re used […]
Five places to pitch stories for your pet service business
Would you love to get media coverage for your pet service business but feel unsure where to start? If you’re a service provider like a dog walker, groomer, trainer or pet sitter, then it’s vital people who live nearby know about what it is that you have to offer. Having media coverage can elevate your […]
What’s the difference between a pitch and a press release?
When I speak to business owners who are looking to get publicity for their business they usually start by asking about press releases. And that is the case whether it’s a pet business or any kind of business. Over the last few months I’ve worked with an accountant, engineering firm, artist and pilates instructor and […]
How to make the most out of being featured in a competition
Taking part in media competitions and giveaways can help you raise the profile of your pet business. It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do. Competitions regularly appear in newspapers, magazines, online publications, blogs, podcasts, on the radio and TV and whether […]