Behind the scenes at Sunnyside Cottage Robin Hood’s Bay
This is a behind-the-scenes look at what I’ve learned from running a dog-friendly holiday property for the last three years. Having a holiday cottage has always been a dream for me and getting the keys for Sunnyside Cottage in Robin Hood’s Bay in April 2023 was so exciting. In this episode and blog post, I […]
Behind the scenes of the 2026 Pet Business Content Planner launch
Are you planning to launch a new product or service and want to get an idea of what to expect? This episode is a behind-the-scenes account of launching my Pet Business Content Planner for 2026. This is a product I created in 2025, so this year was the second year and I wanted to put […]
How to create a repeatable content plan for your pet business
Would you love to feel calm and in control of your content? Does it sometimes feel like you’re constantly scrambling for ideas, or vanishing off social media when life gets busy? The good news is, you don’t need to chase trends or create from scratch every single day. You can have a plan that fits […]
How to become a person who plans (without changing your personality)
Would you love to become the kind of person who plans? Are you fed up of feeling like you have so much going on that you can’t keep up, and like the idea of a more calm way of working? The good news is that you don’t need to have a complete personality overhaul to become more organised. It’s something you can build on one step at a time. In this podcast episode you’ll learn why planning is helpful along with some stats to support the impact it has on your performance. Plus pet business examples on ways they plan to support their work and feel less overwhelmed. Listen in on the player link below or you can read the key points covered as a blog post. Why being a planner isn’t something you’re born with If you’ve ever bought a planner with the best of intentions, used it for a week (maybe two), and then abandoned […]
A simple content plan to cover SEO, social media and your newsletter
Are you looking for a planning system that can cover your SEO, social media and email marketing? Maybe you’d love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models. Chances are you want to be […]
How to use a podcast for your local service business with Greg Pattison
Do you run a local pet service business and are curious as to how having a podcast might be helpful? If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast. Greg is proof that podcasts can play a vital role for those in […]
How to use interviews in your pet business content marketing
Would you love to get started with using interviews in your pet business content? Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh. You bring a new face to your audience and it can help you build your following too. In this podcast episode I’m breaking down everything […]
Pinterest tips for pet businesses with Tori Mistick
Have you heard really great things about what Pinterest can do for your pet business website? But when you’ve tried to get involved with it you feel completely overwhelmed? If you’re nodding along then my podcast with Tori Mistick is for you. Tori is a Pinterest expert based in America, where she is also a […]
How to be the perfect podcast guest
Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right? Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way. Because they’re listening to you, it helps you build a […]
What rescue dogs can teach us about resilience with Marie Yates from Canine Perspective
WHEN Marie Yates was touring the country talking about her book Reggie and Me she found people gravitated to her rescue Rottweiler German Shepherd cross Reggie. It sparked a lightbulb moment that led her to create an incredible social enterprise, Canine Perspective CIC, where she works with rescue dogs and survivors of sexual violence. Marie […]