How to create a repeatable content plan for your pet business

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Would you love to feel calm and in control of your content?

Does it sometimes feel like you’re constantly scrambling for ideas, or vanishing off social media when life gets busy?

The good news is, you don’t need to chase trends or create from scratch every single day.

You can have a plan that fits around you and your life.

In this podcast episode, I’m sharing how repeatable content tasks – things you can post every week or every month – can help you stay consistent, visible, and connected to your audience without feeling overwhelmed or stuck.

You’ll learn what repeatable content is (and what it isn’t), how it helps with confidence and consistency, and why it builds trust and leads to more sales.

Plus I share some behind the scenes about the posts I use each week and month, and how you can create your own content rhythm using my free calendar and wall planner.

This episode is part of the January 2026 planning series and includes a chance to win a three-night stay at Sunnyside Cottage or a year in the Pets Get Visible membership if you order a planner before January 28th.

Listen in on the player link below or you can read the key points as a blog post.

What is a repeatable content plan?

Repeatable content is simply the stuff you post regularly that helps people understand who you are, what you do, and how they can work with you.

It could be a weekly newsletter, a monthly availability update, a testimonial from a client, or a behind-the-scenes look at your week.

It’s not about using the same exact post over and over – it’s more like having a framework or formula you can follow, one that helps you show up consistently while still sounding like yourself.

It means you’re not reinventing the wheel every week.

For example, in my business, I know I’ll always send a newsletter on Thursdays, and I’ll regularly post about things happening inside my Pets Get Visible membership.

I also share things like coaching insights, client case studies, and reminders of how people can work with me. All of these are part of my repeatable plan.

Why repeatable content works

So many of the people I work with didn’t start their pet business because they wanted to be content creators.

They did it because they wanted to make a difference – to help animals and support their humans.

But along the way, you realise that self-promotion is one of the hardest parts of the job.

There’s so much noise out there, so many “magic bullet” solutions being thrown around, and it’s easy to end up feeling like you’re doing it all wrong.

Add in the demands of daily life – looking after clients, running your business, and taking care of your own animals and family – and content creation usually falls to the bottom of the list.

That’s why repeatable content is such a game changer. It gives you a way to keep showing up, even when life gets hectic.

Examples of repeatable tasks and how they support you

How repeatable content makes you more consistent

Consistency is key when it comes to building trust. People need to hear from you many times before they feel ready to buy.

And if you’re only popping up now and again, they’re likely to forget you – not because you’re not amazing, but because they’re busy too.

When you’ve got a repeatable plan, content creation becomes less of a faff. You’re not starting from scratch each time or scrambling to think of something to post.

You know what’s going out and when – and that helps you feel calm and in control.

It also means your audience knows what to expect from you. If you’re always the person who shares a helpful tip on a Tuesday or an update at the end of the month, people begin to look out for it.

That’s how relationships are built.

How repeatable content helps take away the overwhelm

One of the reasons I created my repeatable content calendar was because so many of my clients told me they felt overwhelmed.

There’s so much conflicting advice out there, and when you’re busy, content is the first thing to drop off the to-do list.

But when you’ve got a repeatable plan, you don’t need to rely on last-minute inspiration. You can schedule your posts in advance.

You can repurpose things you’ve already created. You can even screenshot something like your availability, pop it into Canva, tweak the image and caption, and post it again the next month.

Suddenly, content isn’t this big, scary thing you have to conquer – it’s just another part of your routine.

How repeatable content helps you sell more

Your content can do the selling for you by regularly reminding people of how they can work with you, the problems you solve, and the value you bring.

I’ve had people join my membership or buy my planner after seeing me talk about it for years. Sometimes, all it takes is one last post or email for someone to think, “Right, this is what I need.”

If you’re posting consistently and using repeatable content to tell those stories, to share those results, and to highlight how people can buy from you – you’ll find that sales feel a lot easier and more natural.