In this post I’m talking about why I created it, who it’s for, and how it can help you.
The planner is designed specifically for pet business owners to make marketing easier, build confidence and help you stay organised. If you’ve ever felt overwhelmed by putting your pet business out there, or struggled to stay consistent with your content, I hope this post gives you some inspiration and ideas.
I’ll also mention The Planner Club, where you can join in an online planning day, plus quarterly planning sessions and co-working mornings to help you make 2027 your most visible year yet.
What is the Pet Business Content Planner and Companion?
It’s a physical planner and diary, hardback and A5, designed to help you take control of your marketing, stay organised and grow your visibility.
This year there are two covers to choose from, Striped and Navy, designed by Kate Hendry of Finbo Studio, and it’s £30 plus P&P.
It’s packed with tools and strategies that I know will make a difference for you.
Here’s what’s inside the 2026 Pet Business Content Planner:
Monthly content prompts and awareness days
Each month highlights key dates and themes relevant to pet businesses. As always, lots of the dates come from businesses I’ve worked with, like Niki French’s Don’t Walk Your Dog Day on 2nd April or Sarah Jones’s Dogs in Yellow Day on 20th March.
These dates are great for social media, and they can also help you pitch to the press or plan campaigns to get your work noticed.
Goal setting and reflection
At the start of each month there’s space for you to set goals, break them into steps you can act on, and track your progress. There are also 90-day planning sections at the start of each quarter to help you focus, reflect and reset as the year goes on.
Words for When
This section is twelve coaching exercises to help you through those tricky moments, like managing comparisonitis, dealing with copycats, working with the energy you have, and the other things that come up when you run your own business.
They’re based on the themes I see most with clients, and they draw on my ILM Level 5 and Level 7 coaching and mentoring qualifications and my Emotions Coaching Practitioner training.
Weekly overviews and habit trackers
There’s a week-per-view layout where you can jot down daily plans, notes and tasks, and a habit tracker to help you stay consistent.
You’ll also find space to track your goals, habits, finances and the things you’re celebrating, plus Paws and Reflect pages and a ribbon marker and bookmark to help you keep your place.
It’s fully dated for 2027, starting on Friday 1st January.
It’s designed to be practical and inspiring, helping you feel in control of your marketing rather than overwhelmed by it.
Who is this 2027 Pet Business Content planner for?
It’s for pet business owners, whether you’re a dog trainer, pet shop owner, behaviourist, groomer, sitter or photographer, who want to stand out and make an impact.
It’s for you if you’ve ever said:
“I want to be more consistent with my content.”
“I need ideas that connect with my audience.”
“I’d love to get featured in the press but don’t know where to start.”
If any of that sounds familiar, this planner is for you, especially if you love a bit of structure but also value some support for your head.
It’s about giving you the confidence to show up and be visible as well as helping you plan.
Who it isn’t going to be helpful for?
This planner might not be for you if:
You’re not ready to commit time to working on your visibility and marketing. The planner is a tool to support you, but it still requires you to take action.
You’re looking for a generic, one-size-fits-all solution. The planner is tailored specifically for pet businesses, so if you’re after something that applies to any industry, this isn’t it.
You prefer digital tools or apps for planning. The planner is physical, and it’s designed for people who love the process of writing things down and reflecting on paper.
It’s also not for you if you’re hoping for a magic wand. The planner gives you the tools, prompts and guidance to stay consistent and visible, but it’s not an instant fix. It helps you build good habits and make space to work on your business as well as in it.
If you are looking for templates, Bella Vasta and Charlotte Faith are pet business coaches who provide these.
Listen to Bella on the podcast and find all the links to connect and learn more
Listen to Charlotte on the podcast and find all the links to connect and learn more
How can the Pet Business Content Planner and Companion help you?
It simplifies your planning. With prompts and awareness days ready to go, you won’t waste time working out what to post or write about.
It builds your confidence. The Words for When section is like having a coach by your side to tackle the wobbly moments and encourage you to take action.
It helps you stay consistent. By tracking your goals and reflecting on what’s working, you’ll feel more in control and motivated to keep showing up.
It pulls everything into one place, in an A5 hardback book you can pop in your bag or keep on your desk.
Why I created this planner
I’ve seen the same challenges crop up again and again for pet business owners, such as feeling overwhelmed, struggling with confidence, or not knowing where to start.
I tested the tools on my own dog-friendly business, Sunnyside Cottage in Robin Hood’s Bay, which is now known as Yorkshire’s most dog-friendly holiday cottage.
By focusing on being visible in the media and on social media, and using what’s in this planner, I doubled my turnover in just a year.
My goal was to create a tool that’s practical, supportive and specifically tailored to pet businesses.
Introducing: The Planner Club
I created The Planner Club to help you use your planner, keep up with your plans, and stay supported and accountable.
It’s for pet pros who want to plan then do the work, and it’s for you if you know you work better with a bit of structure and a friendly nudge to keep going.
On the first Monday of each month there’s a Q and A at 9am. On the last Monday there’s a 60 minute planning call, followed straight after by a three hour co-working morning, so you plan then do in the same session.
There are 90 minute quarterly planning sessions, a one-day online planning event on Monday 9th November, a Facebook community for support every day, and all the resources in my Pets Get Visible library.
It’s a year’s commitment, running until September 2027.
You can pay in full at £300, which includes your planner, or pay £30 a month or £90 a quarter, which doesn’t include the planner.
Find more info here: https://rachelspencer.co.uk/product/pet-business-planner-bundle/
How to get your copy
If you’re ready to grab your copy of the 2027 planner, you can order it here for £30:
If you’d like to join the The Planner Club and get the full support package for 2027 from just £30 a month, you can do that here:
Any questions? Send me an email at rachel@rachelspencer.co.uk or find me on social media @rachelspenceruk.
Further reading
How to create a social media calendar for your pet business
The importance of looking back to see how far you’ve come
Behind the scenes at Sunnyside Cottage and how I doubled my turnover in 12 months
Is my Pets Get Visible membership right for you?
10 creative ways to use awareness days in your pet business marketing
How to create a social media calendar for your pet business
