Are you thinking of buying my Pet Business Content Planner and Companion?
In this episode, I’m talking all about why I created it, who it’s for, and how it can help you.
This planner is designed specifically for pet business owners to make marketing easier, build confidence, and help you stay organised.
I’ll walk you through its features, like monthly content prompts, goal-setting tools, coaching exercises and practical resources that can help grow your visibility and connect with your audience.
If you’ve ever felt overwhelmed by putting your pet business out there or struggled to stay consistent with your content, this episode has inspiration and actionable ideas to support you.
I’ll also share abundle that includes the planner, a workshop, and membership access to help you make 2025 your most visible year yet.
Listen on the player link below or read the key points covered as a blog post.
What is the Pet Business Content Planner and Companion?
It’s a physical planner and diary, hard-backed, A5, designed to help you take control of your marketing, stay organised, and grow your visibility.
It’s packed with tools and strategies that I know will make a difference for you.
Here’s what’s inside:
- Monthly content prompts and awareness days: Each month highlights key dates and themes relevant to pet businesses. Many are ideas from pet businesses I’ve worked with, like Niki French’s Don’t Walk Your Dog Day on April 2nd or Sarah Jones’s Dogs in Yellow Day on March 20th. These dates aren’t just great for social media – they can also help you pitch to the press or plan campaigns to get your work noticed.
- Goal setting and reflection: At the start of each month, there’s space for you to set goals, break them into actionable steps, and track your progress. This is perfect for keeping focused on what really matters in your business.
- Words for When: This section is a series of guided journaling prompts to help you navigate those tricky moments, like dealing with imposter syndrome or procrastination, and to celebrate your wins too.
- Weekly overviews and habit trackers: The planner includes a week-per-view layout where you can jot down daily plans, notes, and tasks. There’s even a habit tracker to help you stay consistent.
It’s designed to be practical and inspiring, helping you feel in control of your marketing rather than overwhelmed by it.
Who is this planner for?
This planner is for pet business owners – whether you’re a dog trainer, pet shop owner, behaviourist, or blogger – who want to stand out and make an impact.
It’s perfect if you’ve ever said:
- “I want to be more consistent with my content.”
- “I need ideas that connect with my audience.”
- “I’d love to get featured in the press but don’t know where to start.”
If any of that sounds familiar, this planner is for you.
Especially if you’re someone who loves a bit of structure but also values mindset support.
Because this isn’t just about planning – it’s about giving you the confidence to show up and be visible.
Who it isn’t going to be helpful for?
This planner might not be for you if:
- You’re not ready to commit time to working on your visibility and marketing. The planner is a tool to support you, but it still requires you to take action.
- You’re looking for a generic, one-size-fits-all solution. The planner is tailored specifically for pet businesses, so if you’re after something that applies to any industry, this isn’t it.
- You prefer digital tools or apps for planning. The planner is physical – it’s designed for people who love the process of writing things down and reflecting on paper.
It’s also not for you if you’re hoping for a magic wand.
While the planner gives you the tools, prompts, and guidance to stay consistent and visible, it’s not an instant fix – it’s about building good habits you will need to do the work.
How can the Pet Business Content Planner and Companion help you?
Here are some of the key ways:
- It simplifies your planning: With prompts and awareness days ready to go, you won’t waste time figuring out what to post or write about.
- It builds your confidence: The “Words for When” section is like having a coach by your side to tackle wobbly moments and encourage you to take action.
- It helps you stay consistent: By tracking your goals and reflecting on what’s working, you’ll feel more in control and motivated to keep showing up.
This planner pulls everything into one place in an A5 hardback book you can pop in your bag or keep on your desk.
Why I created this planner
I’ve seen the same challenges crop up again and again for pet business owners: feeling overwhelmed, struggling with confidence, or not knowing where to start.
The tools have been tested on my dog-friendly business, Sunnyside Cottage in Robin Hood’s Bay.
It’s now known as ‘Yorkshire’s most dog-friendly holiday cottage,’
By focusing on being visible in the media and on social media, and using what’s in this planner, I’ve doubled my turnover in just a year.
My goal was to create a tool that’s practical, supportive, and specifically tailored to pet businesses.
How to get your copy
If you’re ready to grab your copy of the planner, here’s how…
The planner is £30, and it’s available now on my website here: https://rachelspencer.co.uk/product/pet-business-content-planner/
You can also combine the planner with Pets Get Visible. Head here you can take advantage of the latest offer: https://rachelspencer.co.uk/product/pet-business-planner-bundle/
The membership is a perfect companion to the planner, offering live coaching, workshops, co-working sessions, and access to a supportive community to help you stay consistent and visible.
Further reading
Behind the scenes at Sunnyside Cottage and how I doubled my turnover in 12 months
Is my Pets Get Visible membership right for you?
10 creative ways to use awareness days in your pet business marketing
How to create a social media calendar for your pet business
How to use awareness days effectively
How to write a press release for your pet business
What is the Pet Business Content Planner and Companion?
