What do you want to be known for in your pet business?
And what would you like people to say about you when someone asks about your business or what you offer?
That’s the topic of this week’s podcast, as it’s a common theme that comes up in my coaching and membership calls.
In this episode, I’m exploring how to figure out what you want to be known for, and how to bring that to life.
There’s a simple four-step process to follow, with examples from two pet business owners, Kim O’Donnell from Leo, Charley and Me, and Gill Gallagher from Speaking Spaniel.
Plus, I share how I’ve applied this to my coaching business and holiday cottage, so you can do the same.
Listen in on the player link below, or you can carry on reading the key points covered as a blog post.
Why what you want to be known for is important
My clients often feel like they create brilliant products or services, and despite their efforts to let people know what they have to offer, they still feel invisible.
One common frustration is not being mentioned in social media recommendations.
For example, a business offering holistic grooming for dog owners in Warrington might not be mentioned when people ask for that exact service.
For the dog groomer, this is really frustrating, and it’s why being visible for your offer is key.
This happened to me in a pet professionals group where someone asked about coaching and mentoring.
Despite my credentials, other people were recommended, but not me!
It was frustrating, especially after investing thousands in becoming an accredited coach and mentor.
Instead of banging my head on the desk – I did that a bit too – I figured I needed to do something about it.
I refreshed my website and brand, started talking more about coaching and mentoring, and shared the ongoing studies and books I’m reading.
I explained what coaching is and highlighted what makes me different in the pet business coaching space.
By taking responsibility for how I’m perceived, I ensured that potential clients understand the value I offer.
So how do you figure out what you want to be known for?
Here are three key questions to consider…
Think about what you want people to instantly think of when they hear your name.
What do you want them to say about you?
What do you want to be known for?
Four steps to determine what you want to be known for
- What do you do? What do you feel passionate about when it comes to the thing you deliver as a pet business owner?
- Who needs what you offer? This step is about knowing your target audience and what specific problems you solve for them.
- Craft the right message to land with those people. Develop a clear content strategy that highlights what sets you apart and the value you offer.
- Get that message out there and keep repeating it! Ensure all your marketing materials consistently reflect your message, and share testimonials and valuable content to build your authority and visibility.
That’s it!
In the podcast, you’ll hear from Gill Gallagher from Speaking Spaniel about her work as a breed-specific dog trainer and how she can apply this to her business.
And from Kim O’Donnell from Leo, Charley and Me accessories on how she stands out as a pet product business.
Find out more about Gill: https://www.speakingspaniel.co.uk/
And Kim: https://leocharleyandme.co.uk/
Finally, I talk about how I’ve applied this to my work as a coach and for my holiday cottage, Sunnyside Cottage in Robin Hood’s Bay.
You can get more behind the scenes about how the income has doubled in 12 months and the steps I’ve taken to become almost fully booked in this post.
Behind the scenes of the first 12 months at Sunnyside Cottage
Want to work on this for your pet business?
If you’d like support in working on what you want to be known for, my membership for pet business owners, Pets Get Visible, is the place to be.
This is an affordable way for you to be part of a community that will get excited about what you do, celebrate your wins, and reassure you through the wobbles.
It can be really lonely working on your own with so many plates to spin and the constant barrage of things you’re being told you should be doing.
That’s why I created Pets Get Visible, where you can feel supported and access a library of resources to confidently promote your business.
Join a friendly community of professionals who will be your cheerleaders, help you stay accountable with your goals, inspire you, and provide a sounding board for your ideas.
This membership is for pet professionals who want to get noticed and feel confident putting themselves and their awesome businesses out there.
Inside the membership, you’ll have access to live classes and coaching calls covering topics like PR, blogging, applying for awards, photography, email newsletters, creating case studies, plus forward planning guides every month to stay ahead with your content and ensure you remain visible.
Every session is recorded, so you can catch up on anything you’ve missed. There’s also a Facebook community where you can meet fellow petpreneurs, feel supported, and get inspired.
If you’d like to find out more about joining Pets Get Visible, send me a message at rachel@rachelspencer.co.uk, or head to this post.
Is my Pets Get Visible membership right for you?
Or you can join for just £15 for your first month here: https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr?coupon_code=PGV50
Further listening
Seven ways to be the go-to person in your pet business
Five steps to get your pet business in the press
How to write a press release for your pet business
How Kim O’Donnell went from feeling invisible to global pet brand
Niki French on going viral with Don’t Walk Your Dog Day
Stepping out of your comfort zone with Sarah Jones from My Anxious Dog
Building relationships to grow your pet business with Kerry Jordan
