If you’re tired of being told what you should be doing in your business, and you’d space to figure things out for yourself, then my Pet Business Content Planning event is for you.
In this episode and blog post, learn what to expect from my 2026 online content planning day – who it’s for, who it’s not for, what’s included, and why it’s part of a support package called The Planner Club.
This post is about why I created something that isn’t about trends, strategy, or adding more to your to-do list.
It’s about self-trust, clarity, and making a plan that fits your business – not someone else’s.
Listen in on the player link below or you can read the key points as a blog post.
Why I created this event (and why it’s different)
Over the years, I’ve been to events that left me feeling like I needed to do more – more platforms, more content, more strategies.
And while there’s a time and place for learning new things, sometimes we just need space to figure out what’s right for us.
This planning event isn’t about being taught the latest hacks.
It’s about having the time, support and structure to get clear on your goals for 2026 and start building a plan you actually want to follow.
I was inspired by a podcast from Denise Duffield Thomas called “What are you really charging for?” where she talked about how experiences can be more helpful than information.
What to expect on the day
The 2026 online content planning day is happening on Monday, 24th November and is included as part of my Planner Club.
It’s structured to help you gently work through your year – with short talks, planning prompts, breakout sessions, and plenty of space to plan and think.
What’s included in The Planner Club?
This event is part of The Planner Club.
When you join, you get:
- A physical copy of the 2026 Pet Business Content Planner
- Access to the online planning day (24th November)
- Quarterly planning sessions in December, March, June, and September
- Co-working mornings throughout the year for focus and accountability
It’s designed to help you stay consistent and clear throughout the whole of 2026 – not just at the start of the year.
It’s not about someone else’s system
I’ve spent thousands on other people’s systems. Templates, formulas, marketing courses… and while they’ve sometimes helped, the truth is: someone else’s system is for them.
What works for you might look different – and that’s okay.
This is a framework I love from brand expert Rachel Vigers at Rock Partners.
She simplifies business planning down to four things:
- Direction – Where is your business going?
- Connection – Why should people care?
- Impact – What do you actually do and why does it matter?
- Differentiation – What makes you different?
This is something to consider when you’re thinking of the year ahead, and ways to communicate the four key elements.
So not the latest trending music or a template, but thinking about what you’re doing the the direction you’re heading in and what you want from the coming year.
Why I won’t be on YouTube anytime soon
One part of the podcast is a bit of a rant about being told I should be on YouTube.
I get emails weekly from SEO companies telling me I’m “leaving money on the table” by not uploading my podcast there.
But – I don’t want to be on YouTube.
I’m self-conscious. I grew up being told that having ginger hair, freckles, a skinny frame and a smashed-up nose made me unlovable.
I got my teeth kicked in by a horse and broke my nose falling off another. I have false teeth and a really wonky nose and I can’t stand looking at myself on video!
So no matter how “great for growth” YouTube might be, I’m not adding something that doesn’t feel good just because someone else says I should.
This event is built on that same principle – you don’t need to do everything. You need to do what’s right for you.
Who this event isn’t for
This event isn’t for you if:
- You’re looking for a step-by-step system
- You want lots of expert advice or marketing tactics
- You’re planning to add more to your already packed business
Who this event is for
This event is for you if:
- You want to feel calm and focused heading into 2026
- You’re ready to plan a business year that’s tailored to you
- You want time, support, and structure – without pressure
Final thoughts: building self-trust over chasing shiny things
The big theme behind this event – and this blog – is self-trust.
It’s the opposite of chasing trends, jumping on new platforms, or waiting for a strategy to fix everything.
You know what your business needs. My job is to create a space where you can hear yourself think – and make a plan that reflects your goals, your values, and your way forward.
So, would you like to join us?
If this sounds like what you need, you can join The Planner Club and save your spot at the event here:
Join the 2026 Planner Club for £120 – planner owners from 2025, please check your email as you have a discount code.
If you don’t fancy the event but you’d like the planner, you can get your copy here.
Related posts
What is The Planner Club and should I join?
How to create a social media calendar for your pet business
Should you buy my Pet Business Content Planner?
Is my Pets Get Visible membership right for you?
10 creative ways to use awareness days in your pet business marketing
