Are you thinking of putting up your pricess in 2026?
If you’re a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing – this episode is for you.
I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide.
You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and community support.
I also explore the emotional side of pricing – the guilt, the fear, and that voice that says “no one will pay that.”
In this episode I’m inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you.
And if working together has been on your mind, this is your heads – up to take that next step before my new prices come in from January 2026.
Listen in on the player link below or you can read the key points covered as a blog post.
These are the changes I’m making to my pricing for 2026.
One-to-one coaching price change
New price: £1500 for 6 months (previously £1200)
That’s £250/month – a £50/month increase, or 25%.
What’s included:
- 5 hours of private coaching time with me
- 6 months of support inside the Pets Get Visible membership
- Ongoing WhatsApp and email support
- Personalised voice notes
- Access to me throughout, whether that’s talking media opportunities or visibility strategy
Why the increase?
I haven’t raised this price in a long time.
And I’ve invested heavily in my coaching training:
- ILM Level 5 in Coaching and Mentoring
- ILM Level 7 in Senior and Executive Coaching (equivalent to a Masters)
- More than £8,000 in coaching education
You’re not just paying for time – you’re paying for insight, experience, and personalised support to help you move forward.
Learn what working with an accredited coach means here.
I’m full at the moment, but may have openings later in 2026 – you can apply via the form here.
Pets Get Visible membership price change
New price: £45/month (previously £30/month)
This wasn’t an easy decision – it’s a big jump.
But the support you receive reflects this:
- Monthly visibility or mindset workshop (January’s is all about imposter syndrome)
- Monthly live coaching call – ask anything, get tailored advice
- A brilliant, friendly Facebook community where you’re never alone
- 4 x co-working calls each month to help you get stuff done
- A monthly “Off the Record” or member social where you can vent, laugh, and connect
- Resource library on blogging, press, influencer outreach, email marketing, AI, legal tips and more
I also benchmarked against other memberships and programmes. I saw:
- Self-study courses with no 1-1 support at £250/month
- Masterminds at £999/month
- Memberships from £60–£165/month with fewer live opportunities for support
What it’s like to work together
If you’re wondering what it’s actually like to work with me, let me introduce you to Louise and Sarah.
Louise Humphrey from Studio 44 Pilates and Paws4Running has been in publications like Women’s Health and Women’s Running.
We chat regularly on WhatsApp about upcoming press opportunities.
Listen to Louise on the podcast
And then there’s Sarah Jones from My Anxious Dog.
Listen to Sarah on the podcast
We met in 2018 when I interviewed her for a national newspaper story.
Over time, she joined the membership, then one-to-one coaching. Her journey has included:
- Press in every major dog magazine
- Her own awareness day: Dogs in Yellow Day on 20th March
- Speaking on big stages like DogFest
- Selling thousands of yellow products worldwide
- And most importantly, growing in confidence to tell her story again and again
These are the results I want for every pet business owner who works with me.
Why this is about more than money
I’m also investing in myself this year. I’ve just signed up for an Emotions Coaching Practitioner training programme.
Because the emotional side of running a business comes up in every conversation I have with my clients.
From imposter syndrome to confidence wobbles, understanding emotions is key.
I want to do this properly, so I’m committing to training, integration, coaching hours and assignments.
That means time, energy, learning, and reflection – so what I deliver is even better for you.
If you’re thinking about raising your prices…
You don’t have to make a massive leap.
But do ask yourself:
- Is your price fair to you?
- Are you able to do your best work at your current rate?
- What would your clients – your own “Louises” and “Sarahs” – say if you put your prices up?
Mine would (and have) said: it’s a no-brainer.
If you’re ready to get support, here are your options:
Buy the 2026 planner (£40) – it includes 12 coaching exercises and a free month in the membership
Join the membership for £45/month – get training, coaching, community and co-working
Apply for one-to-one coaching – get personalised support, visibility planning, and guidance tailored to you
Final thoughts on pricing
If you’re nodding along thinking “I do give too much” or “I’m always second guessing myself” – you’re not alone. I’ve been there. I’m still working through it.
But what I know is this: you deserve to be paid fairly for the difference you make.
And your pricing should reflect the care, effort and experience you bring.
Further reading/listening
Is my Pets Get Visible membership right for you?
How to choose the right pet business membership
How much does pet business coaching cost?
Different kinds of coaching for different stages in your business
How to choose a pet business coach
