How to protect your pet business from copycats with Debbie Humphreys
What would you do if someone copied your pet business? That’s what happened to Debbie Humphreys from Redhound for Dogs, not once but TWICE. The first was a department store who copied knitting kits she’d made for dog jumpers. Then someone ripped off her entire product, buying her designs, and using the exact pattern. In […]
How to start a pet blog or pet business blog
Thinking of starting a pet blog or a blog for your pet business? Having a blog gives you a creative outlet to share whatever you like, whether it’s showing off your pet or putting something you feel passionate in the spotlight. It’s a platform you control, where you’re not at the mercy of ever changing […]
In the spotlight with Louise Humphrey from Paws4Running
Promoting your business can feel like a full time job along with creating your product or delivering your service. And imagine what it might be like if you had TWO businesses to think about? This week’s podcast guest is Louise Humphrey from Paws4Running and Studio 44 Pilates and that’s exactly what she does. Two sets […]
Why I chose publicity coaching for pet businesses over done for you PR
Are you wondering whether you should learn how to do your own PR by working with a coach? If so, this podcast will explain the difference between coaching and done for you PR, and if you have a pet business and are looking for support and would like to chat about working together on this, […]
Building a community and growing your pet business on Instagram with Helen Perry
Is improving your Instagram on your to-do list? Then you will LOVE this episode with Helen Perry from the ‘Just Bloody Post It’ podcast. Helen has grown a huge, engaged following on the platform and shows how small businesses can do the same on her own Instagram account, her podcast and online courses and workshops. […]
In the spotlight with Stephanie Zikmann from the Holistic Grooming Academy
In just four years Stephanie Zikmann has gone from being a local dog groomer to an authority worldwide as The Holistic Dog Groomer. She’s written a book that led to a series of children’s books, has a regular column in Edition Dog magazine, runs the Holistic Grooming Academy and has spoken at events all over […]
Five things that stop you being bold in your pet business
How do you feel when it comes to talking about what you do in your pet business? Do the words ‘Putting yourself out there’ make you want to run to the hills? Perhaps you’ve felt frustrated because people less experienced or qualified than you, or who use outdated and questionable methods are everywhere? Or if […]
Profile raising pet business ideas for Spring
Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine. And we can spend more time outdoors enjoying life with our pets. After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients […]
How to use awareness days to get press coverage
Each week there are dozens of awareness days including ones focused on pets and animals that you can use as a Petpreneur to get press coverage. It could be something fun like Dress Up Your Pet Day, something involving your community like National Dog Friendly Day, or have an important message like Pet Obesity Awareness […]
In the spotlight with Sarah Jones from My Anxious Dog
Do you have an anxious dog and get frustrated when other dogs approach them, jump on them and stress them out? When owners say, ‘It’s ok, they’re friendly,’ or, ‘They just want to play,’ or ‘They need telling off.’ If so, Sarah Jones’ story is one you will want to hear. When her Cocker Spaniel […]
