Why every pet business should have a win folder
Do you keep track of the wins in your pet business? We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff. Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy. Then, when we’re […]
Using your photos to get in the press with Vasi Seidman
Have you ever thought about sending your photos in to a newspaper or magazine? Often photos on their own can make a story, and while it’s usually professional photographers who are commissioned by news outlets, they do publish images from the public too. So if you have a breathtaking image, or a photo that is […]
Get Your Pet Business in the Press in five simple steps
Is getting press coverage something you’d love to achieve for your pet business? You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’ Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make […]
How Michelle Burgess went from pet blog to award winning pet brand
When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business. That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time […]
What happens in a Get Your Pet Business in the Press session
Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time. That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release. The sessions are held on Zoom and […]
How to work with a graphic designer with Alison Price
Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step? Investing in how your brand looks can help take you to the next level and get more people to know about what you offer. But the whole ‘brand’ thing can feel uncomfortable. You don’t […]
Effective ways to reach people in your local community with Collin Funkhouser
Would you love for your pet business to be the go-to pet business in your local community? Maybe you have some support locally but you want to branch out and reach more people? Perhaps you’d like to target people in your local community who aren’t on social media and be the talk of the town […]
Seven simple ways to become the go-to expert
Would you love to be the go to expert in your area of the pet industry? For your name to be on the tip of people’s tongues when what you offer crops up in conversation? Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling […]
Behind the scenes at the Pet Industry Federation Awards 2021
Were you at the Pet Industry Federation awards or are you thinking of entering your business in the future? The awards took place in Northampton on October 21st 2021 with 250 pet business owners coming together to celebrate the work they do. Having been postponed several times due to the Coronavirus pandemic, it was a […]
How to use a podcast for your local service business with Greg Pattison
Do you run a local pet service business and are curious as to how having a podcast might be helpful? If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast. Greg is proof that podcasts can play a vital role for those in […]
