Can you get your pet business in the press for free?
Yes you can!
If you’re thinking you’d like to see your pet business in your favourite magazine or featured in your local newspaper, or even a national one, this is something you can do for free.
It might be that you’re hoping to be interviewed on the radio or TV, and again, this is something you can do on your own.
You don’t need to hire a PR firm or take out ads, and in this podcast episode I’m going to explain what your options are.
And I’ll also be sharing how I have a free training you can take part in where you learn the simple steps to follow to secure press coverage for your pet business.
Listen in on the player link below or carry on reading for the key points covered.
Why would you want to get in the press?
There are so many ways to put ourselves out there and reach people who might be interested in buying our product or service.
Here are some reasons why being in the press can be helpful.
- You get thousands or even millions of eyes and ears on what you do in one go.
- There isn’t an algorithm to contend with, so you know you’ll be seen or heard.
- Being in the press elevates you and helps you stand out in a crowded market.
- It’s a way of showing your expertise, either as a product maker or service provider.
So what are your options if you want to be in the press?
You’ve decided being in the press is valuable, so what are your options?
There are a range of things you can do depending on your budget.
- Free – you can find loads of articles online on how to get in the press. I have a range of free resources Download my Five steps to get in the press guide or listen to this free podcast How to write a press release for your pet business.
- Hire a PR company to do it for you. This can cost from £300 to £6000 a month. They will come up with the stories and pitch to the press on your behalf.
- Join my Pets Get Visible membership – it’s just £30 a month and you can access my press release template and training plus get feedback on your idea or press release. Learn more here: Is my Pets Get Visible membership right for you?
How to get support if you want to learn how to get in the press
It can be hard trying to figure out ways to approach the media on your own.
Your head might be spinning from all the conflicting advice out there.
It can fall off the bottom of your to-do list and when you come across a bump in the road, you might feel like giving up.
Inside of my Pets Get Visible membership you can work with other pet professionals who see the value in being in the media, get inspired and have personalised support from me.
It’s only £30 a month to join, and there is no minimum term.
As soon as you join, you can access my Pet Business Press Release template which has been used to help over 1000 businesses secure press coverage.
Plus get support on live coaching calls, and the opportunity to share your idea or press release and get feedback in the Facebook group.
Get 50% off your first month of Pets Get Visible.
And if you’d like to chat about in person training, where we spend two days together working on all you need to secure regular press coverage, you can book a call.
If you found this episode helpful and you’d like to get in the press, you might like to read How to write a press release for your pet business, or Five steps to get your pet business in the press.
Plus you can download my free Five steps to get in the press guide: https://rachelspencer.co.uk/freebies/
