Thoughts on navigating emotional events in your pet business marketing
How do you go about navigating emotional events in your pet business when it comes to your marketing and talking about the work that you do? I’m sharing this post on Friday September 9th 2022 following the sad news about the passing of Queen Elizabeth. I’m based in the UK and people here are very […]
If you’re not visible who misses out?
Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’ You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming. So how about you reframe it and look at who will miss […]
Is it ok to press pause on your business for a month?
Is it ok to press pause on your business for a month? This summer you might have heard business owners talking about taking big chunks of time off, taking August off, or even the entire summer. When you work for yourself it can take over your life. You can’t turn off your work phone at […]
How to get more reviews for your pet business
Would you love to have more reviews for your pet product or service? You go above and beyond for your clients and wouldn’t it be lovely if they would shout about you from the rooftops? People are busy going about their day, they’re not thinking about raving about you on the internet, so how do […]
How to turn browsers into buyers with Niki Hutchison
Do you find you get loads of engagement on your social media, and people love your stuff, but they’re not hitting the ‘buy’ button? It can be frustrating, and with a lack in customer confidence thanks to the state of the economy and upheaval in Government, small businesses are feeling the pinch. This week on […]
Consider your clients and not other dog trainers on social media with Erin Moore
Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry? If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals. It’s for you if you feel like your social media […]
Profile raising ideas for your pet business this summer
Are you looking for inspiration for ideas for your pet business this summer? The hot weather presents so many content and media opportunities. From safety messages pet parents need to hear over and over again about not leaving their dogs in cars, to fun games and products pets can enjoy. Having your content planned out […]
In the spotlight with Niki French from Puptalk
What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it. Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world.. Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness […]
Can you get your pet business in the press for free?
Can you get your pet business in the press for free? Yes you can! If you’re thinking you’d like to see your pet business in your favourite magazine or featured in your local newspaper, or even a national one, this is something you can do for free. It might be that you’re hoping to be […]
How to protect your pet business from copycats with Debbie Humphreys
What would you do if someone copied your pet business? That’s what happened to Debbie Humphreys from Redhound for Dogs, not once but TWICE. The first was a department store who copied knitting kits she’d made for dog jumpers. Then someone ripped off her entire product, buying her designs, and using the exact pattern. In […]