What’s the difference between a pitch and a press release?
When I speak to business owners who are looking to get publicity for their business they usually start by asking about press releases. And that is the case whether it’s a pet business or any kind of business. Over the last few months I’ve worked with an accountant, engineering firm, artist and pilates instructor and […]
Standing out on social media with your pet business with Helen Motteram
Getting more engagement on social media is one of the top things people say they want to achieve in their pet businesses. The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities. Helen Motteram is a dog behaviourist from Social Paws – specialising in treating […]
How to make the most out of being featured in a competition
Taking part in media competitions and giveaways can help you raise the profile of your pet business. It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do. Competitions regularly appear in newspapers, magazines, online publications, blogs, podcasts, on the radio and TV and whether […]
Building a buzz around your pet business with photography with Kerry Jordan
Who doesn’t love looking at adorable animal photos? Big or small, old or young, a fabulous animal photo is always scroll stopping! Later this month, on July 26th, it’s National Dog Photography Day, and founder Kerry Jordan plans to flood the internet with dog photos. Kerry founded the awareness day three years ago and last […]
How early do I need to contact journalists with my story?
Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch? This month is Christmas in July, an annual event where brands large and small showcase their Christmas offerings. It’s a reminder that if you’re thinking of pitching anything related to Christmas you […]
How Kim O’Donnell went from ‘invisible’ to global pet business
This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working as a school nurse, when it came to standing […]
Why blogging can help your pet business be more visible
Does your pet business website have a blog section? Have you thought about writing one but never quite got round to it? Or maybe you’ve started one and life got in the way. You’ve heard about the benefits when it comes to SEO and people being about to discover your products and services and think […]
Creating FOMO for your pet business with May King Tsang
Meet the UK’s one and only FOMO creator May King Tsang. She has been creating FOMO for business owners at events all over the world and says she believes FOMO is bridging the gap between social media and PR. As a pet business owner, learning new ways to reach people and be more visible is […]
Figuring out Facebook Ads for your pet business with Jo Francis
Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself? Whether you have a pet product or service business, no doubt there’s been a time where you’ve attempted setting up an ad and got stuck This week I’m speaking to Facebook Ads expert […]
E mail marketing made simple with Catherine Gladwyn
Has setting up an e mail list for your pet business been on the to-do list for ages? I know it’s the case for many pet business owners which is why this week I’m speaking to VA and Mailchimp expert Catherine Gladwyn. Catherine helps hundreds of small business owners get their heads around e mail […]