How to give awesome radio interviews with Anna Webb

Is getting on the radio one of your goals for your pet business? Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too. Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh. […]

Five ways to make the most of being in a five day challenge

Are you thinking of taking part in a five day challenge and want to make the most of the time you set aside? Free online challenges provide a brilliant way to learn something new in a short space of time, delivered by an expert. You can add to your skillset and experience what it’s like […]

Why every pet business should have a win folder

Do you keep track of the wins in your pet business? We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff. Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy. Then, when we’re […]

Get Your Pet Business in the Press in five simple steps

Is getting press coverage something you’d love to achieve for your pet business? You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’ Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make […]

What happens in a Get Your Pet Business in the Press session

Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time. That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release. The sessions are held on Zoom and […]

Seven simple ways to become the go-to expert

Would you love to be the go to expert in your area of the pet industry? For your name to be on the tip of people’s tongues when what you offer crops up in conversation? Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling […]

Behind the scenes at the Pet Industry Federation Awards 2021

Were you at the Pet Industry Federation awards or are you thinking of entering your business in the future? The awards took place in Northampton on October 21st 2021 with 250 pet business owners coming together to celebrate the work they do. Having been postponed several times due to the Coronavirus pandemic, it was a […]

Being brave and putting your pet business out there with Osmaan Sharif 

Is your feeling of not being good enough holding back your business? Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’  Perhaps you’re worried about what people will say or criticise something you’ve said? If you were nodding away to any […]

How to deal with criticism from people in your industry

Have you ever posted something on your website or on social media only to be met with catty remarks from your peers? Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor. Putting yourself out there, and putting your content out there, is brave. We […]