Conquer the cost of living crisis in your pet service business with Bella Vasta

Want to know how to conquer the cost of living crisis for your pet business? Bella Vasta is a pet sitter turned marketing coach and she has over two decades experience in running a thriving business. She’s battled through several recessions and economic crashes, the Coronavirus pandemic, political upheaval and much more in her own […]

In the spotlight with Jo Milnes from Distinctive Pets

If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for Distinctive Pets. Including what goes on behind the scenes of her awareness day, Muddy Dog Day, inspired by her dogs Muppet, Molly and Rosie, which is happening on October 29th. Jo […]

Future proof your pet business for the cost of living crisis with Lucy Rennie

The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis. And this week’s podcast guest Lucy Rennie is here to share with you how to do this for your pet business so you not only survive but thrive. She’s a communications expert and she’s been talking about Future Proofing […]

How to use awareness days effectively in your pet business marketing

Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing? But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day? Here are some common questions around awareness […]

Client success story – Kim O’Donnell – Leo, Charley and Me

Kim O’Donnell runs Leo, Charley and Me, a pet accessory business and has had her products and personal story featured in media outlets around the world. We started working together on her visibility back in October 2019 when she set up her business. Since then Kim’s handmade products have won awards, she won a place […]

In the spotlight with Debbie Humpreys from Redhound for Dogs

Want to know what it takes to build a sustainable and profitable pet product business?  Listen in to this episode with Debbie Humphreys from Redhound for Dogs who has 12 years experience in the pet industry. Starting out designing outfits for her whippet to writing a book on Dogs In Jumpers to surviving and thriving […]

Thoughts on navigating emotional events in your pet business marketing

How do you go about navigating emotional events in your pet business when it comes to your marketing and talking about the work that you do? I’m sharing this post on Friday September 9th 2022 following the sad news about the passing of Queen Elizabeth. I’m based in the UK and people here are very […]

If you’re not visible who misses out?

Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’ You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming. So how about you reframe it and look at who will miss […]

Is it ok to press pause on your business for a month?

Is it ok to press pause on your business for a month? This summer you might have heard business owners talking about taking big chunks of time off, taking August off, or even the entire summer. When you work for yourself it can take over your life. You can’t turn off your work phone at […]