Kate Hart on The Sniffer Shop and creating nose joy for dogs

When Kate Hart started making scentwork kits for her own dogs and her clients, they went down a storm and led to her creating The Sniffer Shop. Kate became a dog trainer ten years ago after a terrifying accident which led to her spending months in a wheelchair and stepping away from her old career […]
Jo Scott – The dog portrait that changed my life and launched my art business

Jo Scott is a dog artist, illustrator, Substacker and creative business owner whose work now reaches people all over the world. Yet just over a decade ago, Jo was working in corporate and dreaming of creating her own greetings cards, something that had been at the back of her mind since Uni. Her business, Jo […]
Clayton Payne – What I’ve learned in 30 years in the pet industry
Clayton Payne is a pet industry expert whoโs been in the trade for over three decades โ and whoโs built one of the UKโs most well-known and well-respected wholesale businesses from scratch. He shares what it was like starting out as a young lad knocking on doors trying to get products into shops, how he […]
How to build a tribe around your pet business with Laura Hebberd
Want to know how to create a loyal, engaged community around your pet business? In this episode, Laura Hebberd, founder of Pure Dog Adventure Training, shares how she went from running small classes in her local village hall to building a thriving tribe of dog owners who absolutely love everything she does. Laura is based […]
How website content makes your pet business stand out with Roz Healey
Want to make sure your pet business website content is helping your pet business stand out? I’m chatting to Roz Healey from Beech Web Services for the second part in a series on websites – this time looking at the content you create on yours. Roz is a website expert who has worked in digital […]
How to create a website that connects with pet owners with Roz Healey
Are you looking to create a connection with pet owners when then land on your website? This podcast episode with Roz Healey, a website expert who has carried out research into the psychology of how pet parents make decisions online is here to help. Roz has been working in digital media since the 1990s, and […]
In the spotlight with Lucie Culley from Wooflinks
When Lucie Culley saw dog owners struggling to find trusted pet care professionals, she set out to create a solution to making finding support easy. And when she connected with pet professionals as her idea started to take shape, she realised they were frazzled with trying to keep up with the demands of endless platforms. […]
What to expect when you take a break from alcohol with Lucie Culley
This episode is a little different from the usual podcasts about putting your pet business out there and feeling ok with self-promotion. Iโm joined by the brilliant Lucy Culley, founder of Wooflinks and a member of my coaching community, for an honest and open chat about our personal journeys with alcohol. This is not a […]
In the spotlight with Jessica Morris from The Canine Menu
When Jessica Morris forgot to pack a treat for her dog Rudy on a day out to the pub, she didnโt realise it would spark the idea for a business that would soon have tails wagging across the UK. Jess wanted something to occupy Rudy as she had a drink with friends at the end […]
Building a new business without social media with Gill Gallagher
Have you ever wondered what youโd do if you were kicked off Facebook and couldnโt use Instagram or WhatsApp anymore? Or what it would be like to move your pet business to a completely new area where nobody knows you? Thatโs exactly what happened to Gill Gallagher, and in this episode, Iโm chatting with her […]