The impact of having your research published in an academic journal with Tracey McLennan
Tracey McLennan is a dog trainer specialising in working with dogs with high prey drive. After studying for a degree and a Masters, decided she wanted to have her work feature in a journal. It was a challenging process with her surveying over 2,000 dog owners and studying over 90 videos of dogs. And earlier […]
Keeping up with the content monsters so you stay visible with Natasha Courtenay-Smith

This week on the ‘Your Pet Business, Your Way’ podcast, Iโm chatting with Natasha Courtenay Smith, a journalist turned digital marketing expert who owns several businesses, including Buddy and Lola, a pet supplement brand. Natasha is a powerhouse with a capital ‘P’ when it comes to marketing, and we discuss content monsters and the lessons […]
Putting you first and creating a pet business that makes you happy with Jane Ardern

When you make a decision in your pet business, do you consider the impact on your physical and mental health, or do you tend to think about the money? I’m chatting about this with my podcast guest Jane Ardern, and whether you really do need to grow a huge pet business. Or if it’s ok to […]
Grow your pet business through in-person networking with Hayley Hilton
Can you grow a pet service business via in-person networking? Hayley Hilton, a canine massage practitioner and pet sitter says ‘yes you can.’ Hayley has been in the pet industry since 2014 after she started her own Hotel for Dogs. Later, she studied to become a massage therapist and wanted to get the word out […]
Having the confidence to step out of your comfort zone with Sarah Jones from My Anxious Dog
When Sarah Jones started My Anxious Dog, her business selling yellow space awareness products, people told her they were pointless. At that time, eight years ago, very few people knew that a dog wearing yellow meant they were anxious and needed space. Sarah understood how important it was for anxious dogs and their owners because […]
Step away from the crowd and tune in to what your clients want with Hayley Bonwick
What if the path to growing your pet business wasnโt following the latest trends on social media but involved listening to people instead? Thatโs what Hayley Bonwick discovered worked for her when she set up her handmade pet accessory business Handmade by Hayley B. Hayley found trying to keep up with the ever changing demands […]
The power of building relationships to grow your business with Kerry Jordan
Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year. She works with small pet brands helping them showcase their work beautifully through her photography. Kerry says the key thing she has done to grow her business is build relationships with people in her […]
Embracing Imposter Syndrome in your pet business with Nicola Kinnard-Comedie
Can Imposter Syndrome be something that is helpful for your pet business? According to Nicola Kinnard-Comedie, my guest on the podcast this week, it can. Nicola is a business and mindset coach for equine and canine practitioners. She helps clients change their mental programming and develop business strategies to grow their horse or dog focused […]
Stuff the social media rules and do things your way with Colette Adwin
Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid. She works with businesses showing them how to ensure their brands stand out on social media, with a seamless and memorable feed. We chat about what it was like when Instagram made significant changes, doubling down on video and how […]
From corporate life to dog training academy with Zoe Willingham
Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career. If youโve ever wondered what it takes to grow a large dog training academy, build a team to support you and live with nearly 100 animals, this podcast is for you. Zoe decided […]