How to use awareness days effectively in your pet business marketing
Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing? But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day? Here are some common questions around awareness […]
Profile raising pet business ideas for Winter
Looking for some inspiration for your pet business marketing this winter? As the dark nights draw in and the temperatures drop, the needs of pets and pet parents can change and so does the way you talk about your product or service. Key holidays like Bonfire night, Halloween, Thanksgiving, Christmas and New Year are opportunities […]
In the spotlight with Niki French from Puptalk
What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it. Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world.. Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness […]
Can you get your pet business in the press for free?
Can you get your pet business in the press for free? Yes you can! If you’re thinking you’d like to see your pet business in your favourite magazine or featured in your local newspaper, or even a national one, this is something you can do for free. It might be that you’re hoping to be […]
Why I chose publicity coaching for pet businesses over done for you PR
Are you wondering whether you should learn how to do your own PR by working with a coach? If so, this podcast will explain the difference between coaching and done for you PR, and if you have a pet business and are looking for support and would like to chat about working together on this, […]
Profile raising pet business ideas for Spring
Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine. And we can spend more time outdoors enjoying life with our pets. After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients […]
How to use awareness days to get press coverage
Each week there are dozens of awareness days including ones focused on pets and animals that you can use as a Petpreneur to get press coverage. It could be something fun like Dress Up Your Pet Day, something involving your community like National Dog Friendly Day, or have an important message like Pet Obesity Awareness […]
In the spotlight with Sarah Jones from My Anxious Dog
Do you have an anxious dog and get frustrated when other dogs approach them, jump on them and stress them out? When owners say, ‘It’s ok, they’re friendly,’ or, ‘They just want to play,’ or ‘They need telling off.’ If so, Sarah Jones’ story is one you will want to hear. When her Cocker Spaniel […]
How winning the Theo Paphitis SBS award can raise your pet business profile
Are you looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday? It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den. It is amazing for your pet business profile, a brilliant and super easy way to get press […]
In The Spotlight with Katie Gwilt The Kat Lady
Katie Gwilt is founder of The Kat Lady and in this episode she shares how she set up her business as a holistic cat groomer and behaviourist. Katie always loved cats, and found herself running her dream business of working with her feline friends after a terrifying experience with her health and several sets of […]
