Getting comfortable, confident and consistent with your pet business content


Spread the love:

You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do?

When it comes to creating content to effectively market your work so you CAN reach the people out there who need you, there’s so much conflicting advice.

New platforms, different demands, the latest trends, it’s no surprise it leads to huge overwhelm and makes you want to hide away.

Returning to the question ‘how will they know you’re there to help?’ can be encouraging when it comes to your marketing.

And success with your content comes in stages, first you get comfortable, then you get confident, then you get consistent and your hard work will pay off.

In this episode, I’m talking you through these stages with examples from my own experiences as a content creator too.

Listen in on the player link below.

Key topics and timings in this episode:

Introduction to this episode (0.20)

Why we use our time and energy to create content in the first place and the opportunities it creates (2.32)

Attraction marketing and how this could work for your business (3.17)

Examples of attraction marketing for pet professionals (4.37)

How my Christmas Content Cracked Guide can help you get started (5.21)

How content can help people choose you (or not) (6.56)

How your content can dilute the message from aversive trainers (10.11)

Thoughts on content pillars and taking a relaxed approach (11.04)

Thinking like a journalist with your content (13.29)

Making people feel positive with your content and avoiding shame (16.58)

Why content can be websites, in person, networking, word of mouth, print, PR (17.05)

Feeling comfortable with putting your content out there and letting go of caring what people think (19.02)

Letting go of the need for perfection (20.48)

Why I was utterly terrified the first time I posted on Facebook (21.13)

Getting confident with your content and how it takes time (27.14)

Remembering the confidence you have in your product or offer and channeling this into your content (28.34)

Consistency and why it’s ok to show up 80% of the time (32.15)

Why I had to just stop this year with content and how that impacted my business (32.50)

Case study, why Kat Coroy’s consistent emails have inspired me to want to work with her (34.36)

What to do if you’d like to work with me and get comfortable, confident, and consistent with your content (37.18)

Further reading and listening if you enjoyed this episode: 

Listen to the podcast with Natasha about Content Monsters

How to get my Christmas Content Cracked Guide 

Creating meaningful content with Aileen Stevenson

Building a community around your pet business with Sandra Emmons

How networking can grow your pet business with Hayley Hilton

Lessons from Sunnyside Cottage

In the spotlight with Debbie Humphreys from Redhound for Dogs

Debbie’s post on Instagram

Putting your personality into your marketing with Alex McCann

Tune into what your clients want with Hayley Bonwick

In the Spotlight with Niki French

Is my Pets Get Visible membership right for you?


Tracey McLennan is a dog trainer specialising in working with dogs with high prey drive. After studying for a degree and a Masters, decided she wanted to have her work feature in a journal. It was a challenging process with her surveying over 2,000 dog owners and studying over 90 videos of ...
This week on the ‘Your Pet Business, Your Way’ podcast, I’m chatting with Natasha Courtenay Smith, a journalist turned digital marketing expert who owns several businesses, including Buddy and Lola, a pet supplement brand. Natasha is a powerhouse with a capital ‘P’ when...
Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more. If you provide a service, you’...
You know what you offer in your pet business makes a difference, but how do people know you’re th...

Work with me

Get Your Pet Business in the Press


Follow Me on Instagram

Follow Me on Instagram

Leave a Reply

Your email address will not be published. Required fields are marked *

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.