Do pet owners care about qualifications?
“I’ve been told nobody cares about my qualifications, so I shouldn’t talk about them. All clients care about is being able to fix their pet.” I hear some version of this from the pet business owners I coach a lot, and every time I do, it makes me sad. Somewhere along the way, someone has […]
Online coworking and body doubling for pet business owners
Have you heard about the benefits of online coworking and body doubling when it comes to productivity in your pet business? When you work for yourself, it can be lonely. It’s not like working in a job where you have people to chat to, so quite often you can go a full day without speaking […]
What happens on a pet business planning call
I run The Planner Club, a membership for pet business owners built around one simple idea: plan then do the work. My background is journalism, and I’ve worked in newspapers and magazines since 1999, before training as a Pet Business Coach. The Planner Club is something I created to help clients when it comes to […]
11 things to plan for in your pet business
Are you the kind of person who plans? Or does the idea of making a pet business plan make you feel overwhelmed and less likely to do the thing you hope you’ll make happen. I used to be terrible at planning. I’d set a goal, then get the fear about it. So I’d put off […]
Why connection is the biggest factor in coaching outcomes
Since becoming an accredited coach at the end of 2022, I’ve been part of a community and membership called the Consciously Connected Coaching Collective. It’s run by Claire Bradshaw who I did my ILM Level 5 and Level 7 training with, and each month we have a workshop on a different area of coaching. There […]
What is The Planner Club and should you join?
Running a pet business is full-on, and when it comes to planning, it can feel like yet another thing on your never-ending to-do list. When you run a business you have goals and dreams and things you want to do to keep moving forward, and planning is part of all these things. I started working […]
I never thought writing a book in 30 days would lead to this
Back in August 2018, I decided I was going to write a book in 30 days. At the time, I’d created a pet blog called The Paw Post, a platform where I could share stories about amazing people making a difference for animals, amazing animals, products, services, travel, all kinds of things. I’d worked as […]
Should you launch an awareness day or an awareness week?
Are you considering creating an awareness day or awareness week? Here’s how to decide which one is best for you. I’ve had two conversations recently while working on the 2027 Pet Business Content Planner with people setting up new awareness campaigns, and both had decided to create a week. Both had picked the middle of […]
Mistakes I made when I created the Pet Business Content Planner
When you’re doing something new for the first time, it can be really helpful to hear from someone who’s gone before you. So here are the mistakes I made when I create the Pet Business Content Planner for the first two years, and what I’ve learned from each one. I’m Rachel, and I make a […]
Should you use AI to write a press release?
AI is such a helpful tool and means you acquire skills you don’t already have, but should you use it to write a press release? This is a topic that has come up a lot over the last few weeks, both using AI to write a press release from scratch, or using it to improve […]