How to use the Pet Business Content Planner
If you’re thinking of buying a Pet Business Content Planner and want to get the most value from it, this guide is for you. Or, if you’ve already bought your copy, and are looking for some inspiration on ways to use it then I hope you find this helpful. (£5 from each 2026 planner sale […]
Branding that feels good with Kate Hendry from Finbo Studio
Kate Hendry is the founder of Finbo Studio – a branding and design agency that helps pet businesses create a visual identity that feels just like them. In this episode, we talk all about how your brand is so much more than just a logo – and how to put yourself out there in a […]
Should you join my 2026 pet business content planning day?
If you’re tired of being told what you should be doing in your business, and you’d space to figure things out for yourself, then my Pet Business Content Planning event is for you. In this episode and blog post, learn what to expect from my 2026 online content planning day – who it’s for, who […]
Gemma Stocks – The Herbal Dog Co – From kitchen table to biggest pet brand on TikTok
Gemma Stocks is the founder of The Herbal Dog Co – the biggest pet brand on TikTok which she built after making natural products for her own dogs at home. It all started back in 2017, when she was struggling to find natural solutions to treat skin problems for her own pets and began making […]
Kirsty Skeates – From hydrotherapy to helping pet pros with Pet Biz AI
Kirsty Skeates is the founder of Pet Biz AI – a set of powerful, pet industry-specific AI tools designed to make life easier for small business owners. She started out running a successful hydrotherapy centre in Beverley, Hull, and was one of the very first guests on this podcast, talking about awards. Now, she’s ditched […]
What is The Planner Club and should you join?
Running a pet business is full-on, and when it comes to planning, it can feel like yet another thing on your never-ending to-do list. That’s exactly why I created the Pet Business Content Planner – and this year I’ve created more support to help you use it, The Planner Club. If you’ve clicked on this blog […]
‘Why I want to make sure every pet in a car is safe’ Claire Harris from Pets2Places
Claire Harris is the founder of Pets 2 Places – the UK’s first pet taxi franchise and talks about why she’s on a mission to educate owners about pet travel safety. Her business started back in 2014 when Claire had the idea to make a taxi service for pets, and with a £10 phone and […]
Should you buy the Pet Business Content Planner and Companion?
Are you thinking of buying my Pet Business Content Planner and Companion? In this episode, I’m talking all about why I created it, who it’s for, and how it can help you. This planner is designed specifically for pet business owners to make marketing easier, build confidence, and help you stay organised. I’ll walk you […]
Kate Hart on The Sniffer Shop and creating nose joy for dogs
When Kate Hart started making scentwork kits for her own dogs and her clients, they went down a storm and led to her creating The Sniffer Shop. Kate became a dog trainer ten years ago after a terrifying accident which led to her spending months in a wheelchair and stepping away from her old career […]
Pet business content and social media calendar
If you’ve ever felt like creating content for your pet business is like being on a hamster wheel that never stops spinning, you’re not on your own. Since 2019, I’ve worked with hundreds of pet business owners to help them get visible and promote what they do. One thing that comes up time and time […]