How to become a more confident writer with Rikki Sullivan
Rikki Sullivan is The Canine Copywriter – a specialist dog copywriter and marketing strategist who helps pet professionals put themselves out there without wrecking their nervous system. In this episode, we talk about confidence, visibility, and how to become a more confident writer because to grow your business, people need to be able to find […]
How to make a plan for 2026 to fit your strengths, skills, energy, goals and values
Are you feeling ready to make a plan for 2026 but not sure where to start? Maybe you’ve got some big goals for the year ahead but it’s the start of January and you’re easing yourself in. This podcast and blog is about making a plan that fits round you actually want to work, and […]
Why connection is my word for 2026 – and how to choose yours
Do you choose a word for the year? Or are you thinking about yours for 2026? Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection. In the past, it’s been Calm and Space – two things I definitely needed during […]
Why I’m raising my prices in 2026 – and why you might want to too
Are you thinking of putting up your pricess in 2026? If you’re a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing – this episode is for you. I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide. You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and community support. I also explore the emotional side of pricing – the guilt, the fear, and that voice that says “no one will pay that.” In this episode I’m inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you. And if working together has been on your mind, this is your heads – up to take that next step before my new prices come in from January 2026. Listen in on the player link below or you can read the key points covered as a blog post. These are the changes I’m making to my pricing for 2026. One-to-one coaching price change New price: £1500 for 6 months (previously £1200) That’s £250/month – a £50/month increase, […]
You need to versus what do you need?
When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing. You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of your orders and appointments. And on top of that, in the ever-changing online world, with […]
12 Planning lessons for 2026
Are you already feeling like you’ve got a plan for 2026 or looking for some inspiration? If it’s the latter then carry on reading because in this post and podcast episode, I’m sharing 12 lessons from the online planning day I ran recently. As well as the key areas covered in training, You’ll hear from […]
How to use the Pet Business Content Planner
If you’re thinking of buying a Pet Business Content Planner and want to get the most value from it, this guide is for you. Or, if you’ve already bought your copy, and are looking for some inspiration on ways to use it then I hope you find this helpful. (£5 from each 2026 planner sale […]
Branding that feels good with Kate Hendry from Finbo Studio
Kate Hendry is the founder of Finbo Studio – a branding and design agency that helps pet businesses create a visual identity that feels just like them. In this episode, we talk all about how your brand is so much more than just a logo – and how to put yourself out there in a […]
Should you join my 2026 pet business content planning day?
If you’re tired of being told what you should be doing in your business, and you’d space to figure things out for yourself, then my Pet Business Content Planning event is for you. In this episode and blog post, learn what to expect from my 2026 online content planning day – who it’s for, who […]
Gemma Stocks – The Herbal Dog Co – From kitchen table to biggest pet brand on TikTok
Gemma Stocks is the founder of The Herbal Dog Co – the biggest pet brand on TikTok which she built after making natural products for her own dogs at home. It all started back in 2017, when she was struggling to find natural solutions to treat skin problems for her own pets and began making […]