Why thinking What’s In It For Them will improve your pitch success rate

In this podcast episode, I’m talking about why thinking ‘What’s in it for them,’ rather than ‘What’s in it for me,’ will drastically improve your pitch success rate. Are you looking to approach content creators to feature your pet business? One of the exercises I do with my clients is to ask them to create […]

Top 20 pet business stories to celebrate 200 podcast episodes

top 20 pet business stories

Would you love to secure press coverage for your pet business and need some story inspiration? You’ll find plenty in this blog post and episode of the podcast where I’m sharing my top 20 favourite stories from five years of helping clients get in the press. To celebrate the 200th episode of the Your Pet […]

Ten reasons why you should be an award-winning pet business

podcast featured image about winning awards for your pet business

Would you love to be an award-winning pet business? To gain recognition for the hard work you do and stand out from the competition? Whether you own a grooming salon, a pet shop, training or dog walking service, or you make products that make a difference, being involved in industry awards will boost your credibility […]

Ten takeaways from Theo Paphitis’ Small Business Sunday Event 2024

Each year, Theo Paphitis hosts his Small Business Sunday winner’s event in Birmingham to celebrate small businesses and give them a boost. It’s a brilliantly inspiring day where Theo and his panel of experts provide a wealth of encouragement and line up fabulous speakers to educate and inspire you. This year, we had talks on […]

Is my Pets Get Visible pet business membership right for you?

This week on the podcast, I’m talking about my Pets Get Visible membership so you can see whether you might be a good fit to be part of it. It’s an affordable solution for pet business owners who want to feel comfortable and confident talking about what they do.  For pet professionals who want to […]

What can you do when your training methods are challenged in the mainstream media?

What do you do when you see pet professionals who use aversive methods being given a platform to share their views? And when your kind, force-free training methods are challenged in the mainstream media? This podcast is in response to a recent story in The Times newspaper about ‘How man’s best friend became the master.’ […]

How to write a press release for your pet business

Podcast featured image about an episode sharing how to write a press release for your pet business

Are you thinking of pitching a story about your pet business to the media and need to write a press release? A press release is simply a document written in a certain format which means it contains all the vital information the journalist needs to write an article. This podcast episode explores: What a press […]

Growing a successful online dog training business with Caroline Wilkinson

What do you need to create a successful online dog training business? Caroline Wilkinson from Barket Place is a dog trainer, behaviourist, and online pet coach who created her digital business way before the world went online and she’s sharing her experience in this podcast chat. Her background is in digital marketing, and when her […]

Plan your prosperous 2024

Are you ready to plan out 2024 for your pet business? Whether the start of the New Year has you brimming with enthusiasm or you’d rather ease yourself in gently, it’s likely you’ve been thinking about what you’d like to accomplish. And if you’d like some structure and support around this, I’d love to invite […]

Ways to work with me to get your pet business noticed in 2024

Is raising your profile and feeling more confident about being visible one of your goals for 2024? If so, it would be great to chat about working together! As a journalist, pet blogger, and visibility coach specialising in working with small businesses in the pet industry, I’d love to help you get noticed. There are […]