What do you want your pet business to be known for?
What do you want to be known for in your pet business? And what would you like people to say about you when someone asks about your business or what you offer? That’s the topic of this week’s podcast, as it’s a common theme that comes up in my coaching and membership calls. In this […]
Behind the scenes of the first year running Sunnyside Cottage
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first year, the bookings and takings have doubled compared to the previous year, and I’m sharing how in this podcast episode. It has always been a dream to have a holiday cottage and […]
Do qualifications matter as a pet professional?
Do qualifications matter when you’re working as a pet professional or running a pet business? This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the industry. It might be that you run a business creating products, and your qualifications might be […]
Why thinking What’s In It For Them will improve your pitch success rate
In this podcast episode, I’m talking about why thinking ‘What’s in it for them,’ rather than ‘What’s in it for me,’ will drastically improve your pitch success rate. Are you looking to approach content creators to feature your pet business? One of the exercises I do with my clients is to ask them to create […]
Top 20 pet business stories to celebrate 200 podcast episodes
Would you love to secure press coverage for your pet business and need some story inspiration? You’ll find plenty in this blog post and episode of the podcast where I’m sharing my top 20 favourite stories from five years of helping clients get in the press. To celebrate the 200th episode of the Your Pet […]
Ten reasons why you should be an award-winning pet business
Would you love to be an award-winning pet business? To gain recognition for the hard work you do and stand out from the competition? Whether you own a grooming salon, a pet shop, training or dog walking service, or you make products that make a difference, being involved in industry awards will boost your credibility […]
Ten takeaways from Theo Paphitis’ Small Business Sunday Event 2024
Each year, Theo Paphitis hosts his Small Business Sunday winner’s event in Birmingham to celebrate small businesses and give them a boost. It’s a brilliantly inspiring day where Theo and his panel of experts provide a wealth of encouragement and line up fabulous speakers to educate and inspire you. This year, we had talks on […]
Is my Pets Get Visible pet business membership right for you?
This week on the podcast, I’m talking about my Pets Get Visible membership so you can see whether you might be a good fit to be part of it. It’s an affordable solution for pet business owners who want to feel comfortable and confident talking about what they do. For pet professionals who want to […]
What can you do when your training methods are challenged in the mainstream media?
What do you do when you see pet professionals who use aversive methods being given a platform to share their views? And when your kind, force-free training methods are challenged in the mainstream media? This podcast is in response to a recent story in The Times newspaper about ‘How man’s best friend became the master.’ […]
How to write a press release for your pet business
Are you thinking of pitching a story about your pet business to the media and need to write a press release? A press release is simply a document written in a certain format which means it contains all the vital information the journalist needs to write an article. This podcast episode explores: What a press […]
