Your 2025 pet business visibilty plan – sorted!
Do you find yourself scrambling to post on social media, rushing to promote your products, or missing key opportunities to share your pet business with the world? If so, you’re not alone. But the good news is, with a bit of planning, you can change that, get noticed, feel calm and in control and make […]
How to grow a cat business you love, and that makes you money, with Katie Gwilt
When Katie Gwilt decided to leave her corporate career in science, she didn’t know it would lead to becoming a leading advocate for cats and their care across the UK. Katie’s found herself working in cat care by accident as she recovered from being seriously ill and realised she wanted to do something that brought […]
In the spotlight with Jessica Morris from The Canine Menu
When Jessica Morris forgot to pack a treat for her dog Rudy on a day out to the pub, she didn’t realise it would spark the idea for a business that would soon have tails wagging across the UK. Jess wanted something to occupy Rudy as she had a drink with friends at the end […]
Why community matters for you and your pet business
Running a pet business is so rewarding, but it can also feel isolating too. Whether you’re a product maker or service provider, you’re juggling everything – creating products or delivering services, marketing yourself, managing social media, connecting with clients, and handling the day-to-day. If you’re doing it on your own, it can sometimes feel like […]
In the spotlight with Rachel Down from Boil and Broth
Rachel Down is the founder of Boil and Broth and The British Broth Company, and she began making bone broth after experiencing her own health challenges. Rachel suffered from chronic health problems including candida overgrowth and leaky gut and discovered that bone broth could help her body heal itself. When she found that there wasn’t […]
What do you want your pet business to be known for?
What do you want to be known for in your pet business? And what would you like people to say about you when someone asks about your business or what you offer? That’s the topic of this week’s podcast, as it’s a common theme that comes up in my coaching and membership calls. In this […]
Behind the scenes of the first year running Sunnyside Cottage
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first year, the bookings and takings have doubled compared to the previous year, and I’m sharing how in this podcast episode. It has always been a dream to have a holiday cottage and […]
Do qualifications matter as a pet professional?
Do qualifications matter when you’re working as a pet professional or running a pet business? This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the industry. It might be that you run a business creating products, and your qualifications might be […]
Why thinking What’s In It For Them will improve your pitch success rate
In this podcast episode, I’m talking about why thinking ‘What’s in it for them,’ rather than ‘What’s in it for me,’ will drastically improve your pitch success rate. Are you looking to approach content creators to feature your pet business? One of the exercises I do with my clients is to ask them to create […]
Top 20 pet business stories to celebrate 200 podcast episodes
Would you love to secure press coverage for your pet business and need some story inspiration? You’ll find plenty in this blog post and episode of the podcast where I’m sharing my top 20 favourite stories from five years of helping clients get in the press. To celebrate the 200th episode of the Your Pet […]
