Do you find yourself scrambling to post on social media, rushing to promote your products, or missing key opportunities to share your pet business with the world?
If so, you’re not alone. But the good news is, with a bit of planning, you can change that, get noticed, feel calm and in control and make more sales.
For support with your plan, I’d love to invite you to my Pets Get Visible for 2025 Workshop – a live, practical session on January 7th at 7pm (with a replay available).
It’s free for Pet Business Content Planner and Companion owners, or you can get the planner and the workshop together for just £30.
This session will help you map out your year, get organised, and make 2025 your most visible and successful year yet.
In this podcast and blog I’m sharing an overview of how you can get started.
Listen in on the player link below or read the key points covered as a blog post.
Why being visible matters
If people don’t know about your business, they can’t buy from you, book your services, or benefit from the amazing work you do.
Visibility is how you connect with more pet owners, share your expertise, and build trust. And the earlier you start planning, the easier it is to show up consistently and confidently.
Here’s why planning ahead makes a difference and takes away so much stress!
- You won’t miss the key times people need your products or services, like pet sitting in summer, fireworks workshops in autumn, or warm coats in winter.
- You’ll be ready to make some noise about your big moments, like new product launches, attending events like Crufts or DogFest, or winning awards.
- You’ll feel less stressed and more in control, knowing what to say and when to say it and be able to make the most of opportunities to sell your product or service.
How to start your plan
Step 1: List your products or key services.
- Write down everything you offer, from pet sitting to training courses, to the accessories or products you sell.
Step 2: Look at the year ahead.
- Grab a calendar or diary and map out the times of year when people need your services most.
- Examples:
- Pet sitting or training for summer holidays.
- Warm pet coats or anxiety products in winter.
- Christmas gift bundles for pet lovers.
- Examples:
Step 3: Work backwards at least three months.
- To avoid last-minute scrambling, plan 90 days in advance. For example:
- If you’re promoting a Fireworks Safety workshop in October, start creating content in July.
- If you’re launching a Dogs in Yellow product for March 20th, start your press and social campaigns in January.
Step 4: Use awareness days to inspire content.
- Awareness days help banish the blank page and spark ideas to help you connect with pet owners. Examples:
- March is Pet Anxiety Month. Share education content, stories, or products that help anxious pets.
- March 20th is Dogs in Yellow Day. Perfect for promoting products like leads, bandanas, or space-awareness campaigns.
- Senior Pet Month in November could inspire advice on caring for older pets.
Step 5: Plan your promotions.
- Think about how you’ll get the word out:
- Blog posts and social media.
- Emails and newsletters.
- Podcasts or lives.
- Pitching stories to the press.
- Maybe a free challenge or workshop!
Step 6: Break it down into quarters, months, and weeks.
- This is where the Pet Business Content Planner and Companion comes in. Break your big plans into manageable steps so you’re never overwhelmed.
What you’ll learn in the workshop
In the Pets Get Visible for 2025 Workshop, we’ll work on:
- Starting your plan: Get your ideas down and create a roadmap for the year ahead.
- Using awareness days: Tie them into your products, services, or campaigns to stay relevant and visible.
- Breaking it down: Use the planner to set quarterly, monthly, and weekly goals.
- Promoting effectively: Learn how to warm up your audience months in advance with social media, blogs, and email campaigns.
- Overcoming blocks: Gain mindset strategies to stay consistent and confident, even when self-promotion feels tough.
By the end, you’ll have a complete visibility plan for 2025 and the tools to keep it going all year long.
How the planner helps
The Pet Business Content Planner and Companion is your ultimate visibility toolkit.
Inside you’ll find:
- Awareness days and monthly themes: No more searching for ideas. The planner highlights key dates, like Dogs in Yellow Day or Pet Anxiety Month, to inspire your campaigns.
- Monthly and weekly goal-setting pages: Stay organised and break your big plans into smaller, manageable steps.
- Reflection pages: Celebrate your wins and learn what works best for your business.
- Mindset tools: Overcome overwhelm, procrastination, or perfectionism with practical exercises.
Want ongoing support for planning ahead?
If you’d like to stay ahead every month, my Pets Get Visible Membership is the place to be.
Here’s what’s included:
- Monthly workshops: Each month there’s a different topic around helping you get noticed.
- Resource library: Access to trainings and resources on pitching to the media, writing press releases and articles, blog posts, newsletters and more.
- Coaching calls: Ask your questions about marketing, pitching, and growing your business.
- Coworking calls: There are four a month – meaning you have the implementation support to get your marketing done.
- Facebook community: This is where you connect, network, find people to collaborate with and feel supported.
It’s just £30 a month with no minimum commitment and you can find out more in this post:
Is my Pets Get Visible membership right for you?
How to join the workshop
The Pets Get Visible for 2025 Workshop is happening on January 7th at 7pm, with a replay available if you can’t make it live.
It’s free for planner owners. If you don’t have your planner yet, you can get the Pet Business Content Planner and Companion – and access to the workshop – for just £30.
Buy the planner now for £30 and join the workshop!
Conclusion: Your 2025 plan starts here
Whether you’re just starting out or want to grow your pet business to the next level, this workshop will help you create a clear plan and stay visible in 2025.
Come and join us and get your visibility plan sorted for the New Year.
Buy a copy of the planner on its own for £30: https://rachelspencer.co.uk/product/pet-business-content-planner/
Join Pets Get Visible for just £15 for your first month: https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr/checkout?coupon_code=PGV50
Further reading/listening:
How to write a press release for Crufts
How to create a pet business social media calendar
Should you by my pet business content planner?
10 ideas for using awareness days that aren’t all social media
How to use awareness days to promote your pet business
Is my Pets Get Visible membership right for you?
How to get comfortable, confident and consistent with your pet business marketing
