Are you feeling ready to make a plan for 2026 but not sure where to start?
Maybe you’ve got some big goals for the year ahead but it’s the start of January and you’re easing yourself in.
This podcast and blog is about making a plan that fits round you actually want to work, and whatโs right for your life, your energy and your goals.
In the episode, I talk about the five things I believe you need to think about if you want to make a plan that works.
They are your strengths, skills, energy, goals and values.
Iโll take you through what each of those means, share how to figure them out for yourself, and walk you through some real-life examples to help you apply them to your own plan.
You can listen to the full episode in the player below or read on for the key points.
Why planning matters (and why most of us get it wrong)
How many times have you set a big goal at the start of the year, only to forget about it by March?
It happens to all of us, not because weโre flaky or unmotivated but because we havenโt thought about what we actually need to make it happen.
Goals donโt magically happen from chucking a wish into thin air. They need structure, support, time and space.
So before we get into the planning, I want to talk about a mindset shift.
Instead of throwing a big goal into the air and hoping it sticks, think about what youโd do if that goal was for someone you loved.
Letโs say you had a Cocker Spaniel (mine was called Charlie) and you decided they were going to be an agility champion by the end of 2026.
You wouldnโt say it and leave it there.
Youโd get a training plan, join a club, buy the right gear, make time for practice, keep them rested before a big event, and ensure they had the best nutrition.
Youโd set them up to have the best possible chance of achieving that outcome.
So why donโt we do the same for ourselves?
How to set yourself up for success when setting goals
Whether your goal is running a marathon, being more visible, or booking out your services, you need to plan for more than the outcome.
Hereโs what to think about:
- What resources youโll need
- What obstacles might come up
- When youโll want to give up
- Whether youโve tried (and struggled) before
- Your reason for doing it
- What you need to step away from
- What or who you need to step towards
For example, in 2014 I ran a marathon.
This is how it worked for me:
Resources: Trainers, leggings, tops, sports bras, socks.
Obstacles: Injury, cold, being ill.
When I wanted to give up: When it was cold, dark, I was tired, injured.
Whether I’d tried before: I’d done half marathons but not a full, but being publically accountable meant I had to do it.
Reason for doing it: To raise money for Breast Cancer Care.
Step away from: Boozy nights out when I needed to do a long run.
Step towards: Physio, running club, sports massage.
Why your plan needs to be based on you
Over the years, Iโve had so many people tell me what should be in my business plan.
Start a group programme. Scale your membership. Launch a YouTube channel.
I did once plan a group programme and I never ran it because it didnโt sit right with one of my values – that coaching isnโt one-size-fits-all.
I havenโt scaled my membership because what matters more to me is connection and support, and I know that the way I run it now means people get what they need.
And I havenโt launched a YouTube channel because I hate being on video.
These things might work brilliantly for someone else. But they donโt work for me.
Your 2026 plan doesnโt need to look like anyone elseโs – it needs to feel right for you.
The five things to build your plan around
If youโre building your 2026 plan, these are the five things I recommend using as your foundations.
Strengths
The things youโre naturally good at. These might not be trained skills, but theyโre how you support people and how they experience you.
Things like being calm under pressure, building trust quickly, spotting patterns or connections, bringing energy to a room, or helping people feel safe and seen.
Skills
The things youโve trained in or learned over time. These might be strategic, technical or relationship-based, and theyโll often overlap with your strengths.
You might be a great writer or speaker, brilliant with dog body language, or amazing at keeping people focused and on track. Or you might be learning a new skill now to support a goal for the future.
Energy
What lights you up versus what drains you.
Look at the parts of your business where things flow and feel good. Then notice where youโre dragging your heels or procrastinating every week.
This will tell you so much about what to focus on and what to let go of.
Goals
The things you want to do or achieve. They might be outcome-based (launch a product, get media coverage) or about how you want to feel (more confident, more in control).
Both types are valid. And both will shape what goes in your plan.
Values
Your guiding principles. The things you believe in, even when no one else is looking.
When your work matches with your values, things feel good. When it doesnโt, youโll feel it in your gut.
Values might include honesty, compassion, growth, integrity, creativity, flexibility, adventure, support.
Whatever they are for you, they should influence your plan.
Bringing it all together
So letโs say youโve got a goal to post on Instagram three times a week in 2026.
You can make that part of your plan.
But instead of just writing it down and hoping it happens, youโd build the support around it.
That might mean:
- Investing in a planner with space to map out your ideas
- Joining a group where visibility is celebrated
- Setting aside time each week to batch your content
- Stepping away from the Facebook groups where people mock what youโre doing
- Asking a friend to check in when youโre having a wobble
- Having a bank of photos ready so itโs easier when youโre busy
Planning isnโt only about the end result. Itโs about setting yourself up with what you need to get there.
Tools to help with your 2026 plans
If you want help putting your plan together, the 2026 Pet Business Content Planner is now available.
Itโs a physical A5 planner designed especially for pet professionals, with coaching exercises, space to reflect, campaign ideas and planning tools to help you stay on track.
Plus, if you order before 28 January, youโll be entered into a prize draw to win either a 3-night stay at Sunnyside Cottage or a full year inside my membership (both worth ยฃ450).
You can order yours at rachelspencer.co.uk/shop
Final thoughts on your 2026 plan
You wouldnโt send your dog into an agility competition without a training plan and the right support.
So donโt send yourself into 2026 without one either.
Your pet business plan doesnโt need to be complicated or perfect. It just needs to be yours.
Built around your strengths. Supported by your energy. Shaped by your values.
And backed by the belief that you deserve to succeed – on your terms.
Further reading/listening
Should you buy my 2026 Pet Business Content Planner
How to use the Pet Business Content Planner
How to create habits in your pet business you can stick to
Is my Pets Get Visible membership right for you?