Using the Trust Equation to build confidence in your pet business
Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet. So how do you go about building it? There’s a formula you can follow called The Trust Equation and I’m exploring it on this week’s podcast. Created by management consultant […]
Stuff the social media rules and do things your way with Colette Adwin
Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid. She works with businesses showing them how to ensure their brands stand out on social media, with a seamless and memorable feed. We chat about what it was like when Instagram made significant changes, doubling down on video and how […]
10 ways to use ChatGPT in your pet business content marketing
Have you been reading about ChatGPT and other AI tools and wondering if they might be helpful in your pet business? When I first tried ChatGPT in January, I’ll be honest, I wasn’t sure how I would feel using AI to write but my mind was totally blown away by it. Chat GPT is OpenAI’s […]
From corporate life to dog training academy with Zoe Willingham
Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career. If you’ve ever wondered what it takes to grow a large dog training academy, build a team to support you and live with nearly 100 animals, this podcast is for you. Zoe decided […]
21 things to consider when starting a pet business Facebook group
Are you considering setting up a Facebook group for your pet business? They’re a brilliant way to raise your profile, build a community, learn what your customers and clients need and make friends. It’s a place where you can share your knowledge and expertise, find people to collaborate with and build your network and connections. […]
Two types of publicity you need for your pet product business
When you run a pet product business, you know you need to generate publicity so more people see what you create and you make more sales. With so many different tools and platforms out there, it can be overwhelming deciding on what’s going to work best for you. The good news is you’re in control […]
Learn to love LinkedIn with Nicki Cameron from The Art of Dog Photography
Of all the platforms, LinkedIn is the least popular for pet businesses but Nicki Cameron has embraced it with gusto. In just over 18 months, she’s styled herself as the dog lady of LinkedIn and it’s bringing in leads and inquiries for her photography business. Nicki also did a 31 day ‘Brighten up your January’ […]
Three ways I can help you get press coverage for your pet business
Would you love to see your pet business in the press but you’re not sure how to go about it? In this podcast I’m sharing three ways I can help you get your pet business featured in newspapers, magazines, radio and even on the telly. Whether you have NO budget at all or you’d like […]
From dapper dog ties to Not On The High Street with Sarah Mills from Albie’s Boutique
Sarah Mills started designing cute bow ties for her Cockapoo Albie so he looked sweet when he accompanied her to her art studio. And when other people remarked on how gorgeous they were it inspired her to start a pet accessory business. Since starting as a bit of fun back in 2017, Albie’s Boutique has […]
Theo Paphitis launches SBS Invest to support small businesses
EX-DRAGON star Theo Paphitis is launching a new investment scheme for small businesses dubbed ‘Dragon’s Den without having to go on the telly.’ The 63-year-old retail magnate multi-millionniare and TV star announced he’ll be putting together a panel of investors including Formula 1 driver Mark Blundell and former Dragon’s Den winner Rachel Watkyn who will […]
