Introducing the Your Pet Business Content, Your Way podcast
Welcome to the first episode of the Your Pet Business Content Your Way podcast. This show is for you if…. You want to do things that feel right for you, that feel comfortable, that feel like you’re being true to yourself. You can’t be bothered with the things you must do, if you’re sick of […]
Why I’ve decided to end the Publicity for Pet Businesses podcast
After three and a half years, I’ve made the decision to stop the Publicity for Pet Businesses podcast and give it a makeover. I have loved every moment of chatting to over 100 guests and putting out nearly 200 episodes, through the pandemic and the cost of living crisis that followed. The advice I’ve shared […]
How to create a bank of ‘anytime’ content for your pet business
Can you imagine what it would be like to be able to dip into a bucket of ready to go social media posts about your pet business every time you’re stuck for what to say. Material that you’ve created, so it’s not something you’ll see other businesses sharing, and content that’s unique to you and […]
Embracing Imposter Syndrome in your pet business with Nicola Kinnard-Comedie
Can Imposter Syndrome be something that is helpful for your pet business? According to Nicola Kinnard-Comedie, my guest on the podcast this week, it can. Nicola is a business and mindset coach for equine and canine practitioners. She helps clients change their mental programming and develop business strategies to grow their horse or dog focused […]
Using the Trust Equation to build confidence in your pet business
Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet. So how do you go about building it? There’s a formula you can follow called The Trust Equation and I’m exploring it on this week’s podcast. Created by management consultant […]
Stuff the social media rules and do things your way with Colette Adwin
Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid. She works with businesses showing them how to ensure their brands stand out on social media, with a seamless and memorable feed. We chat about what it was like when Instagram made significant changes, doubling down on video and how […]
10 ways to use ChatGPT in your pet business content marketing
Have you been reading about ChatGPT and other AI tools and wondering if they might be helpful in your pet business? When I first tried ChatGPT in January, I’ll be honest, I wasn’t sure how I would feel using AI to write but my mind was totally blown away by it. Chat GPT is OpenAI’s […]
From corporate life to dog training academy with Zoe Willingham
Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career. If you’ve ever wondered what it takes to grow a large dog training academy, build a team to support you and live with nearly 100 animals, this podcast is for you. Zoe decided […]
21 things to consider when starting a pet business Facebook group
Are you considering setting up a Facebook group for your pet business? They’re a brilliant way to raise your profile, build a community, learn what your customers and clients need and make friends. It’s a place where you can share your knowledge and expertise, find people to collaborate with and build your network and connections. […]
Two types of publicity you need for your pet product business
When you run a pet product business, you know you need to generate publicity so more people see what you create and you make more sales. With so many different tools and platforms out there, it can be overwhelming deciding on what’s going to work best for you. The good news is you’re in control […]