Behind the scenes of the 2026 Pet Business Content Planner launch

Are you planning to launch a new product or service and want to get an idea of what to expect? This episode is a behind-the-scenes account of launching my Pet Business Content Planner for 2026. This is a product I created in 2025, so this year was the second year and I wanted to put […]

How to have a reset in your pet business

Did you come into the New Year feeling all fired up and filled with energy about your pet business and what was going to happen in 2026? Then, as we were flung into wars, political upheaval, economic uncertainty, did it feel like you skidded to a bit of a halt? If you’re nodding along, that’s […]

15 lessons from 15 years of Theo Paphitis’ SBS

Pet business community group picture at Theo Paphitis SBS conference 2026

Each year, Theo Paphitis hosts the Small Business Sunday winnerโ€™s event to celebrate small businesses and give them a boost. Itโ€™s a brilliantly inspiring day where Theo and a line-up of speakers share lessons, practical advice, and lots and lots of encouragement.  You come away feeling enthused and supported, because youโ€™re reminded why you started, […]

How to become a more confident writer with Rikki Sullivan

podcast interview graphic with a photo of Rikki Sullivan, the Canine Copywriter

Rikki Sullivan is The Canine Copywriter – a specialist dog copywriter and marketing strategist who helps pet professionals put themselves out there without wrecking their nervous system. In this episode, we talk about confidence, visibility, and how to become a more confident writer because to grow your business, people need to be able to find […]

Why connection is my word for 2026 – and how to choose yours

Do you choose a word for the year? Or are you thinking about yours for 2026?  Each year, I choose a word to guide how I want to feel and how I want to work and this year itโ€™s Connection. In the past, it’s been Calm and Space – two things I definitely needed during […]

Why I’m raising my prices in 2026 – and why you might want to too

Are you thinking of putting up your pricess in 2026? If you’re a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing – this episode is for you. I share what my current offers include, why my prices are increasing in 2026, and how the investment Iโ€™ve made in my own training and development is shaping the support I provide. Youโ€™ll also hear from two of my lovely clients, Louise and Sarah, whoโ€™ve both grown in confidence and visibility through coaching and community support. I also explore the emotional side of pricing – the guilt, the fear, and that voice that says โ€œno one will pay that.โ€ In this episode I’m inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you. And if working together has been on your mind, this is your heads – up to take that next step before my new prices come in from January 2026. Listen in on the player link below or you can read the key points covered as a blog post. These are the changes I’m making to my pricing for 2026. One-to-one coaching price change New price: ยฃ1500 for 6 months (previously ยฃ1200) Thatโ€™s ยฃ250/month – a ยฃ50/month increase, […]

You need to versus what do you need?

When you run a business, it can feel like youโ€™re constantly bombarded with new things you need to be doing. You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of your orders and appointments. And on top of that, in the ever-changing online world, with […]