Future proof your pet business for the cost of living crisis with Lucy Rennie
The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis. And this week’s podcast guest Lucy Rennie is here to share with you how to do this for your pet business so you not only survive but thrive. She’s a communications expert and she’s been talking about Future Proofing […]
How to use awareness days effectively in your pet business marketing
Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing? But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day? Here are some common questions around awareness […]
Thoughts on navigating emotional events in your pet business marketing
How do you go about navigating emotional events in your pet business when it comes to your marketing and talking about the work that you do? I’m sharing this post on Friday September 9th 2022 following the sad news about the passing of Queen Elizabeth. I’m based in the UK and people here are very […]
If you’re not visible who misses out?
Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’ You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming. So how about you reframe it and look at who will miss […]
How to get more reviews for your pet business
Would you love to have more reviews for your pet product or service? You go above and beyond for your clients and wouldn’t it be lovely if they would shout about you from the rooftops? People are busy going about their day, they’re not thinking about raving about you on the internet, so how do […]
Consider your clients and not other dog trainers on social media with Erin Moore
Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry? If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals. It’s for you if you feel like your social media […]
Profile raising ideas for your pet business this summer
Are you looking for inspiration for ideas for your pet business this summer? The hot weather presents so many content and media opportunities. From safety messages pet parents need to hear over and over again about not leaving their dogs in cars, to fun games and products pets can enjoy. Having your content planned out […]
How to start a pet blog or pet business blog
Thinking of starting a pet blog or a blog for your pet business? Having a blog gives you a creative outlet to share whatever you like, whether it’s showing off your pet or putting something you feel passionate in the spotlight. It’s a platform you control, where you’re not at the mercy of ever changing […]
Why I chose publicity coaching for pet businesses over done for you PR
Are you wondering whether you should learn how to do your own PR by working with a coach? If so, this podcast will explain the difference between coaching and done for you PR, and if you have a pet business and are looking for support and would like to chat about working together on this, […]
In the spotlight with Stephanie Zikmann from the Holistic Grooming Academy
In just four years Stephanie Zikmann has gone from being a local dog groomer to an authority worldwide as The Holistic Dog Groomer. She’s written a book that led to a series of children’s books, has a regular column in Edition Dog magazine, runs the Holistic Grooming Academy and has spoken at events all over […]
