Embracing Imposter Syndrome in your pet business with Nicola Kinnard-Comedie

Can Imposter Syndrome be something that is helpful for your pet business?  According to Nicola Kinnard-Comedie, my guest on the podcast this week, it can. Nicola is a business and mindset coach for equine and canine practitioners.  She helps clients change their mental programming and develop business strategies to grow their horse or dog focused […]

Using the Trust Equation to build confidence in your pet business

Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet. So how do you go about building it? There’s a formula you can follow called The Trust Equation and I’m exploring it on this week’s podcast. Created by management consultant […]

Stuff the social media rules and do things your way with Colette Adwin

Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid. She works with businesses showing them how to ensure their brands stand out on social media, with a seamless and memorable feed. We chat about what it was like when Instagram made significant changes, doubling down on video and how […]

Why I trained as an accredited coach and what it means for your pet business

When you’re looking for a pet business coach or mentor, is it important that they are certified? This means that they will have followed a structured training programme, are affiliated with a professional body, and follow a code of ethics. The coaching industry is unregulated, similar to the dog training industry, and anyone can say […]

21 things to consider when starting a pet business Facebook group

Are you considering setting up a Facebook group for your pet business? They’re a brilliant way to raise your profile, build a community, learn what your customers and clients need and make friends. It’s a place where you can share your knowledge and expertise, find people to collaborate with and build your network and connections. […]

Three ways I can help you get press coverage for your pet business

Would you love to see your pet business in the press but you’re not sure how to go about it? In this podcast I’m sharing three ways I can help you get your pet business featured in newspapers, magazines, radio and even on the telly. Whether you have NO budget at all or you’d like […]

9 things dog trainers need to know about working with journalists

Are you fed up of seeing the same old dog trainers spouting advice in the media and want a slice of the action? It can be frustrating seeing the same names crop up over and over, particularly if you feel they use methods which are out of date. Or aversive, or that leave pet owners […]

The year of the Big Girl Pants – 2022 in review

Do you have a review of your year? What you did? What worked? What didn’t? What brought you joy? What made you want to howl with rage? • This post contains an affiiliate link meaning if you click through and buy, I will be paid a small commission. This doesn’t affect the price you pay. […]