Reflecting on 2023, business buddies and looking forward to 2024
How was 2023 for you? Is it a year you’re happy to look back on or one you’d rather forget? This week’s podcast is about reflecting on the last 12 months, because there will be high points and inside of the challenges there are always lessons. It’s also about looking forward to 2024 and thinking […]
What’s your pet business culture, and why it matters?
Have you ever thought about the culture of your pet business? This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own. Your culture is comprised of the values, beliefs, behaviors, and environment that shape your brand or business. It plays […]
Getting comfortable, confident and consistent with your pet business content

You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do? When it comes to creating content to effectively market your work so you CAN reach the people out there who need you, there’s so much conflicting advice. […]
How to get your pet business Christmas Content Cracked

Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more. If you provide a service, you’ll likely be in high demand […]
The power of taking a pause in your pet business
When you run a business, it can feel like you never stop and there’s so much you need to do. This week’s podcast is about the importance of taking a pause every now and then to take stock, see what’s working, and give yourself a chance to take a breath! I’m talking about how pause […]
Putting you first and creating a pet business that makes you happy with Jane Ardern
When you make a decision in your pet business, do you consider the impact on your physical and mental health, or do you tend to think about the money? I’m chatting about this with my podcast guest Jane Ardern, and whether you really do need to grow a huge pet business. Or if it’s ok to […]
Navigating the rollercoaster of running your own pet business
When you started your small business, did you think there would be a smooth path to growth, an upward trajectory? This week on the podcast, I’m talking about the rollercoaster ride that is being your own boss, and why we need to talk about the lows as well as the highs. The highs are those […]
Which type of core content is right for your pet business?
Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business? If so this podcast episode is for you, as it will help you decide which style of content is right for you. And if you choose the one that’s most suited to your skills […]
Having the confidence to step out of your comfort zone with Sarah Jones from My Anxious Dog
When Sarah Jones started My Anxious Dog, her business selling yellow space awareness products, people told her they were pointless. At that time, eight years ago, very few people knew that a dog wearing yellow meant they were anxious and needed space. Sarah understood how important it was for anxious dogs and their owners because […]
Getting comfortable and confident talking about your pet business
When you start a business or even if you’ve been running it for some time, talking about what you do can be challenging. There are all kinds of reasons why, as an entrepreneur, you might feel lacking in confidence when it comes to self-promotion. In this podcast episode, I’m talking about the importance of becoming […]